Description
SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
Baidu
I have noticed that Search
Engine Optimization (SEO) for Asian search engines is not discussed much in the West. This is
particularly true
of
Baidu, which is the
most
popular
search engine in China and
one of the
five most consulted in the world. Advice
and tips for Chinese SEO
are
often
vague. I therefore
decided to
write
this
book, based on official reports from Baidu,
in order
to help and guide
people,
companies and brands wishing
to be
ranked, and therefore
visible on Baidu and other Chinese search engines
(HaoSou, Sogou, etc.).
As well as examples of, and advice on,
SEO
for Chinese search engines, in the second part of this book the reader will find tips for
carrying out marketing in China using social networks, such as Weibo and WeChat, as well as “the
Meinu tactic”, which works
very well
in China.
This book
draws
on my experience, research and
analysis. It
is particularly
based
on 5
years
I have spent
as a
CESEO-certified SEO consultant, and on my work with AUTOVEILLE
and ASVD
(founded in
2010 and 2013, respectively), two organizations specializing in Chinese SEO
and e-reputation management in China, which support the most prestigious multinational brands
as well
as
start-ups in their set-up, development
and visibility on the Asian Internet. This book is aimed at people who already know
a little about
Google SEO
and
SEO agencies wishing to develop on
the international stage.
