So it’s big news that Google announced a new feature related to jobs on Google jobs Search. This isn’t Google’s first foray into jobs, but it is arguably the biggest. And that means there are potentially big implications for employers and your job seekers.
What does this mean for my recruiting?
Strong visibility on the web relies on many factors, among them strong meta data and mobile responsiveness, as well as having comprehensive employment content about your jobs and company. These are all critical elements that elevate your visibility and relevance for search engines.
According to Google jobs, “For employers or site owners with job content, this feature brings many benefits:
- Prominent place in Search results: your postings are eligible to be displayed in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.
- More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.
- Increased chances of discovery and conversion: job seekers will have a new avenue to interact with your postings and click through to your site.”
How do I get my jobs to Google jobs?
Great question; as stated by the Official Google Blog, it requires employers to:
- Mark up your job listings with Job Posting structured data.
- Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in advertising sales, marketing, consulting, or media.
- Ability to speak and write in English and Korean fluently and idiomatically.
- Experience in media sales, business development, marketing, or consultative selling.
- Experience in internet contents or apps business.
- Digital marketing experience.
- Ability to quickly complete a large volume of high-quality work.
- Developed analytical and problem-solving skills.
About the jobs
Businesses that partner with Google jobs come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
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Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
APPLY NOW
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
